CREATIVE PRODUCT DEVELOPMENT
From idea to market. Done properly.
New product development is one of those disciplines that looks straightforward until it isn't. The idea is rarely the hard part. The hard part is the development process; the testing, the iteration, the understanding of what a product needs to do commercially as well as how it needs to taste.
We have developed food products and concepts for the food industry and retail market across 25 years in the business. We bring culinary expertise, commercial instinct and a clear-eyed understanding of what consumers actually buy not just what they say they will.
What we work on:
New product development for the food industry and retail market
Launch of new food concepts and brands
Refresh and revitalisation of existing ranges
Recipe development and testing
Commercial viability and margin analysis
Packaging and presentation direction
“ I thought it was worth every penny. Use someone with Anthony's experience, it gets you there quicker, with fewer scars. He's the man.”
James Martin, Owner, Baddow Park Estate